A video/audio created using artificial intelligence that depicts an event, a person, or an interaction between people that never actually occurred or that alters the reality, which may or may not mislead people.

Manipulations made in video/audio using simple editing software or sophisticated technology (A.I.) to create a false or potentially misleading narrative. Examples of this type of manipulation could  include altered/edited videos that are created to add/remove important context, images, and videos that are wrongly labeled.

A deepfake refers to any synthetic media that  includes fictional creations about a living or dead person, or a non-existent person, for example,  a political party worker who doesn’t exist. Some common examples of deepfakes include swapping the face of a person (dead or alive), or cloning their audio to an extent where the generated content shows them doing something they didn’t do or saying something they didn’t say.

A Cheapfake refers to a video/audio that has been created or manipulated using relatively less sophisticated technology like Photoshop or simple editing software. This includes slowing down, speeding up, reassembling, re-contextualising, and editing footage to create a false or a potentially false narrative; such techniques are also used to create content that is satire or parody.