Who are we?

We are a trusted resource for raising public awareness on the issue of algorithm-based fabrication. Through a network of partnerships and the tipline, we aim to combat generative A.I. based misinformation. We are structured to leverage the expertise of academics, researchers, startups, tech platforms, fact-checkers, and journalists to help the public discern the real from the fabricated.
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Deepfakes Analysis Unit

What are Deepfakes?

What we check for ?

A.I.-Generated Content

A video/audio created using artificial intelligence that depicts an event, a person, or an interaction between people that never actually occurred or that alters the reality, which may or may not mislead people.

Manipulated or Altered Media

Manipulations made in video/audio using simple editing software or sophisticated technology (A.I.) to create a false or potentially misleading narrative. Examples of this type of manipulation could  include altered/edited videos that are created to add/remove important context, images, and videos that are wrongly labeled.


A deepfake refers to any synthetic media that  includes fictional creations about a living or dead person, or a non-existent person, for example,  a political party worker who doesn’t exist. Some common examples of deepfakes include swapping the face of a person (dead or alive), or cloning their audio to an extent where the generated content shows them doing something they didn’t do or saying something they didn’t say.


A cheapfake refers to a video/audio that has been created or manipulated using relatively less sophisticated technology like Photoshop or simple editing software, however, in some cases the production of that piece of media could involve limited use of A.I. This includes slowing down, speeding up, reassembling, re-contextualising, and editing footage to create a false or a potentially false narrative; such techniques are also used to create content that is satire or parody.
* These are living definitions meant to guide the DAU's operations. We are open to feedback and suggestions and will keep revisiting these definitions to update them based on what we see and the rapid advances in A.I. technologies.

How we work


Fact Checkers

BoomFact CresendoFactlyFact CheckThe Logical IndianLogically FactsNewschecker.inNews MeterNews MobileThe QuintThe Healthy Indian ProjectVishwas News

Detection and Forensic Partners

BoomFact Check

Technical and Research Partner


Media Organisations

Supported by

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Philosophy of the DAU


Transparency is a must for credibility, trust, and accountability. From processes and methodologies, to working with the public, and building open and honest collaborations with partners, our operations will be guided by transparency.  


The Deepfakes Analysis Unit will serve as a bridge between fact-checkers and experts working on  generative A.I. detection, in turn  fostering better knowledge exchange and resource sharing than conceived before to address misinformation- at- scale.

Open Source

Openness is a commitment. Anyone can use, change and share our tools. We welcome everyone to inspect/enhance the source code of Deepfakes Analysis Unit, created by Tattle, for their unique purpose.

Synthetic media assessment reports


Reach out to us

You can email us at contactdau@mcaindia.in
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